41 Social Media Marketing Facts You Need to Know in 2022

Are you looking for the most up-to-date social media data? There is no need to worry; we have you covered.

In order to increase your social media marketing, statistics are a great first step.

because it’s important to have solid evidence to support your initiatives. If you’re interested in seeing how you stack up against the competition or looking for new business chances, stats may be a valuable tool.

Our everyday lives and the companies we represent will continue to be shaped by social media as the epidemic continues to spread. As applications and platforms continue to expand and adapt, the nature of social media involvement will continue to change.

For 2022 and beyond, marketers can rely on the social media metrics shown here in conjunction with our most recent demographic data.

Use of social media in the United States

Our addiction to social media is well-known, and it’s not a secret (guilty as charged). Here is a short look at how social media usage is evolving, which networks are winning, and just how addicted people are to social media.

There will be a total of 3.96 billion social media users by the year 2022.

As many as seven social networks are used on a monthly basis by the average person.

The amount of time Americans spend on social media has increased to 95 minutes per day, the highest level ever recorded.

In the last two years, TikTok’s user base has increased by an astounding 105% in the United States.

As of 2022, the average amount of time Facebook users spend on the site has dropped to 33 minutes per day (versus 39 minutes daily in 2017).

A look at Facebook’s stats

Facebook’s reputation hasn’t exactly been rosy lately, what with privacy worries and the “Meta” rebranding controversy.

Despite this, the site has a sizable user base and a thriving advertising industry. The topic of whether or not a brand should focus on Facebook is a difficult one that truly depends on your own Facebook data. For further information, have a look at the following social media data.

As dread and doom loom over the world of marketing, Facebook is still the most popular channel for marketers (93 percent ). Instagram is ranked second in the list of social media platforms (78 percent ).

By 2020, Facebook will account for 25% of all digital ad expenditure, compared to 28% for Google, 10% for Amazon, and 36% for all other sources combined.

The number of people using Facebook Messenger is expected to reach 3 billion by the year 2022.

There are currently over 10 million active Facebook marketers.

As many as one in three American people frequently read news on Facebook, a symptom of the platform’s growing popularity.

A look at Instagram’s stats

Instagram has benefited from Facebook’s current criticism, curiously enough. As of 2022, Instagram has surpassed the 2 billion-user threshold, and marketers are still vying for additional exposure on the social media network.

It’s not that the network is without its problems, though. Until recently, Instagram was the go-to social site for influencers, but it is now facing competition from the likes of TikTok and its younger base looks to be shrinking.

Even Nevertheless, strong levels of engagement, new e-commerce capabilities, and significant ad investment indicate that Instagram’s future is still bright.

When it comes to user engagement, Instagram is head and shoulders above Facebook’s social streaming service.

Instagram’s engagement rates are more than six times greater than Facebook’s (0.83 percent to 0.13 percent ).

More than two-thirds of influencers use Instagram Stories (83 percent) and grid posts (93 percent) for their content.

Instagram influencers have dropped their use of the “#ad” tag by 17 percent in the past year, which suggests a shift in both platforms and influencer strategies.

On a weekly basis, 44% of Instagram users make purchases (and 28 percent of those shopping activities are pre-planned).

Statistics from LinkedIn

As the go-to professional network, LinkedIn has done a fantastic job. Because of the platform’s explosive growth in advertising, it’s a jackpot for B2B firms.

The platform’s growth has been fueled by the epidemic and a wave of career shifts that has swept the country in the last two years. If you’re in B2B, now is the moment to step up your LinkedIn marketing.

A record 22 percent increase in organic session engagement and 37 percent increase in ad revenue were achieved in 2021.

As predicted, more than half of marketers will be using LinkedIn in 2021, and 16.2 percent of users do so on a regular basis (versus 48.5 percent that log in monthly).

There are 51% of LinkedIn members who have a bachelor’s degree or more, and half of them make more than $75,000 a year, making it one of the wealthiest and most educated social media platforms.

Elevated shares on LinkedIn, according to LinkedIn, receive 53% higher interaction and double the click-through rate (CTR) of employee-shared material.

A look at the latest Twitter data

Political debates, memes, and back-and-forth with businesses have all found a home on Twitter. Overall, it’s a bit of an up and down.

In contrast to the flop of new features like Twitter Fleets, Twitter Spaces’ popularity suggests the platform has an opening to regain its former prominence.

As of the third quarter of 2021, Twitter’s revenue was $1.284 billion.

There are currently 436 million people using Twitter on a monthly basis all around the world.

Twitter is used on a daily basis by 52% of its users (versus 84 percent that use it weekly).

In the third quarter of 2021, Twitter’s US advertising income amounted to $647 million, an increase of 51% year-over-year (and up 98 percent from the previous quarter).

“#SEO” (40 percent) and “#marketing” (47 percent) are the second and third most common marketing hashtags in #ContentMarketing tweets, respectively (37 percent ).

A look into Pinterest stats

When it comes to social media, Pinterest is often overlooked. There’s no network that has a more committed and engaged audience than Facebook. Pintrest is a great location to discover new items because of its well-documented advertising power.

As of this writing, Pinterest has more than 400 million active monthly users (and over 240 billion pins saved in total).

More than 85% of Pinterest shoppers have bigger shopping carts than those who shop elsewhere (and spend twice as much monthly).

According to Pinterest, 7 out of 10 Pinners claim that the site is their primary source for trustworthy products and services.

When compared to non-Pinteresters, Pinterest users are 40% more likely to claim they enjoy shopping.

Users of Pinterest are seven times more likely to believe that the platform plays a greater role in the shopping process than any other social media network.

Figures gleaned from TikTok

TikTok has gone from “What the hell is this?” to a must-have social media network for marketers in a matter of months. For early adopters, the platform’s fanatical fandom, quick expansion, and sky-high usage are good news.

The platform is now dominated by younger customers and smaller influencers, but that might alter in the near future. If you’ve already signed up for TikTok, keep an eye on your statistics to see how quickly you can reach your target audience.

Sixty-two percent of TikTok users feel the greatest method to communicate with consumers is through platform-specific branded content. This demonstrates the importance of posting original content on TikTok rather than recycled material.

39 percent of Gen Z customers claim that TikTok influences their shopping decisions directly.

In comparison to YouTube (66 percent) and Instagram (84 percent), TikTok showed the biggest rise in anticipated new platform investment for companies in 2022. (64 percent ).

TikTok has overtaken Instagram as the most popular social media platform for Generation Z.

TikTok’s most popular influencers are those with fewer than 5k followers, with 17.9 percent of their followers engaging with their content (13.48 percent ).

A look at the stats of social media advertising

A lot of people don’t like social advertisements because of their reputation.

These are still really effective, and you will not be able to get away from them. Your advertisements can’t just be “sprayed and prayed” if you want to succeed in social media advertising. Even if the cost of advertising campaigns is going up and customers aren’t paying attention to the commercials, the good news keeps coming in for companies.

Marketers paid 60% more on Facebook and Instagram advertising in Q1 2021 than they did the previous year.

It’s no secret that social media has overtaken paid search as an advertising channel, with a 25 percent year-over-year growth rate and a total of $137 billion.

According to a recent survey, 77 percent of both B2B and B2C marketers employ retargeting advertisements in their Facebook and Instagram advertising strategy.

A look at the habits of social media users.

It’s nothing new to buy something you see on social media. The influence of social media on customers’ purchasing decisions is well-documented, ranging from product suggestions to initial impressions of firms.

Direct social sales, on the other hand, have shown recent increase that is noteworthy. According to current social media data, customers also desire authenticity and advertisements that don’t seem like advertisements (see below).

UGC (user-generated content) may boost sales by six times, so don’t forget to put it on your product pages.

When it comes to product recommendations, social media users rely more on their “preferred” kind of influencer — their fellow users — than they do on celebrities (7 percent ).

For 52% of social media users, privacy and data security are “very influential” and “important.”

Is one of these social media stats particularly intriguing to you?

As a marketer, you need to keep up with the current trends in social media marketing to improve your strategy and goals.

Is there a place for newcomers on these platforms? Is it time to make the switch from organic to paid content? Whether or not you should continue with your current course of action is a matter of personal preference.

Let us know if you have any further questions and we’ll do our best to address them! If you haven’t already done so, you should definitely bookmark these pages.

Make sure to check out our latest article on how to improve your social media marketing approach after reading these figures. When you want to start from scratch or improve on what you currently have, we’re here to assist you.

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