We used to be more picky about when and where we went on vacation a few years ago. These days, ecommerce is something that happens virtually every day, and the trend is fast turning into social commerce.
In 2020, social media platforms such as Facebook, Instagram, and Pinterest will update their shopping facilities to assist shops in capitalising on this trend. The new technology is attracting product-based enterprises in large numbers, with 73 percent of businesses presently selling their products through social media channels.
Throughout the following paragraphs, we’ll look at six examples of well-known brands that are utilising Facebook Shops to reduce friction in the purchasing process and increase sales.
How social commerce is altering the playing field
Until recently, when we clicked on a product link, we had to first check whether or not it was secure before digging through our wallets, pulling out our real credit cards, and entering all of the necessary information before making a transaction. These days, the introduction of methods such as ApplePay, PayPal, GooglePay, and others has further simplified the procedure, lowering the barrier between you and that adorable pair of shoes you’ve been admiring with a glimmer of hope.
Social commerce has risen to prominence in recent years, making this already treacherous slope even more treacherous by invading the online places where we spend the majority of our web-surfing time. According to a recent poll, 46 percent of customers expect to make greater use of social media platforms’ in-app buying services in the coming year.
I’m not sure what Facebook Shops are, or how they function.
Shops, one of Facebook’s newest features, are free virtual storefronts that allow businesses to streamline the customer experience by linking them to the business’s existing website or, in the case of businesses in the United States, by enabling customers to pay directly from their Facebook profile page.
With the integration of many popular ecommerce platforms (such as Shopify, OpenCart, GoDaddy, and others), getting started with Shops is a snap. Brands can rapidly import their catalogues, which makes setting up Shops a pleasure. Businesses may then use Messenger or WhatsApp to connect to items in their content, run sales, and provide support to customers.
In addition, Sprout’s integrations make it easier for marketers to include product links in their content and maximise their reach by targeting their content with organic post targeting.
You can learn a lot from these six Facebook Shop examples.
You might be asking how you might join the bandwagon in order to broaden your audience’s reach at this moment. Learn from the cutting-edge brands that are making the most of Facebook Shops, such as the ones listed below.
- David Outwear tags individual goods in their in-feed postings, which helps them to stand out.
David Outerwear is a men’s apparel company that specialises in leather jackets, coats, and other accessories for the outdoorsman.
They mostly sell their items on Facebook, where they tag them in posts about other people’s lives. This is a straightforward, no-frills strategy that can be implemented by any product-based company.
If a product image catches the eye of a potential consumer as they are scrolling through their feeds, they may immediately find out the pricing and other data about the goods without having to leave the site. Apart from enhancing the user experience, this also simplifies and streamlines the customer journey by eliminating all but the most important aspects.
You may tag highlighted goods when you write a post, or you can tag them in existing posts after they have been published. Facebook suggests tagging no more than five goods per image, according to the company.
2.PinkTag launches its website to exhibit their products.
PinkTag is an online women’s apparel retailer with headquarters in Louisville, Kentucky.
It is their policy to hold Facebook Lives multiple times a week in order to exhibit their items, interact with consumers, and give discounts.
When it comes to companies who want to guide their customers through the purchasing process, incorporating livestream shopping into their social commerce strategy is a no-brainer. In the event that your items are sophisticated, nuanced, or very expensive, this alternative may make sense for your company. Engaging with consumers in real time provides you with the chance to address objections, respond to queries, and generally highlight the unique selling aspects of your product or service.
Through the use of this format, companies may construct product playlists, which customers can interact with in order to make purchases right from the live-streamed event.
Meta estimates that companies will make $500 billion in sales through Live Shopping events by 2023, according to the company.
- Rothy’s arranges their Facebook Shops shop with groupings of their products.
In addition to offering men’s, women’s, and children’s designs, Rothy’s is a stylish, environmentally friendly shoe business.
They employ collections to arrange their large Facebook Shops product catalogue, which has a large number of products. Collections provide marketers with the chance to curate certain, related goods in order to make browsing and purchasing things more convenient. These collections of featured items may make a significant difference for high-end firms who aim to provide an extraordinary client experience.
In order to make your Facebook Shops storefront more user-friendly and to make it seem more like your website-based experience, think about if you might start using or expanding your repertoire of collections as a starting point.
- Pixie Mood increases social commerce engagement by posting labelled videos on social media.
Vegan leather and other environmentally friendly materials are used to create Pixie Mood’s women’s accessories, which are cruelty-free and vegan.
They utilise films to market their items on a daily basis on their Facebook feed.
Facebook Watch allows you to share the same types of product-centric videos that your audience has come to expect, but with the extra benefit of linking viewers directly to the things that are being promoted for sale in the video.
Video has been at the top of social media trend charts for quite some time now, and with good reason. It routinely receives the highest level of participation on social media. So why not direct all of those positive energies onto your products?
- User-generated content (UGC) is used by John Lewis & Partners to go grassroots.
John Lewis & Partners is a department store and home décor shop headquartered in the United Kingdom that routinely posts material generated by their customers. Users’ own creations (user-generated content, or UGC) are becoming increasingly popular on social media platforms, with big companies such as Starbucks, Wayfair, and others using the power of their customers’ voices to broaden their reach and interact with their consumers on an authentic level.
If you want to boost your audience’s trust in your brand or product, user-generated content (UGC) may be the best option. More than three-quarters of individuals say they trust content provided by “ordinary people” more than they do content created by businesses or corporations.
- MeUndies takes a hybrid approach to showcasing its items.
MeUndies is an online retailer of sleepwear and undergarments for both men and women that operates on the Amazon platform.
Whereas some firms opt to direct customers from Facebook to their own websites to complete purchases, and others rely only on their Facebook product listings, MeUndies provides the best of both worlds. They not only link to the featured goods in their Facebook catalogue, but they also provide the URL of the connected website in their postings.
Customers are given the opportunity to purchase in whatever manner seems most organic or comfortable for them as a result of this decision. In the event that your company offers to a diverse range of age groups or clients with varying degrees of technological proficiency, providing both alternatives increases the likelihood of closing a deal.
Follow in the footsteps of some of the most successful Facebook Shops.
As social media shopping grows in popularity and returns on investment, it is projected that additional social networks will begin offering their own versions of similar social commerce capabilities. Brands that don’t want to be left behind should have a plan in place right away to avoid being left behind. Applying the lessons learned from the businesses listed above can help you get an advantage over your competitors.
Using Facebook Shops should be a key component of your overall strategy if your company wants to interact with and convert more consumers in the online venues that they naturally frequent. When you’re ready to put your plan into action, see how Sprout can assist you by bringing your social, commerce, and customer service operations together in one location.