To reach Gen Z and Millennials who value real, bite-sized video content, businesses are increasingly turning to TikTok.
How do users engage with the app and each other? Understanding TikTok statistics will help you better grasp how to use TikTok for your business.
We’ve compiled 30 TikTok data marketers should know in 2022.
Let’s begin.
TikTok Stats
It’s crucial to know who the users are before knowing how they use TikTok. Which nations or areas have the most users of the platform? The data below can assist.
- 1 Billion Monthly Active TikTok Users
TikTok has reported 1 billion monthly active users.
However, compared to the previous estimate of 689 million monthly active users (MAU) in July 2020, it has expanded by 45 percent in the last year.
- TikTok users aged 10-29 make up 47%.
Compared to last year’s 62 percent, the platform’s user base is getting older, with 42 percent of users aged 30-49.
TikTok is no longer solely for Gen Z and younger consumers. It’s a cross-generational app that connects companies to all age groups. Use TikTok trends efficiently and genuinely in your content.
- The US has nearly 80 million monthly active users.
While TikTok users are distributed around the globe, the US has 78.7 million. A excellent platform for both foreign and domestic enterprises, TikTok.
These users also include 37.3 million Gen Zers, exceeding Instagram’s Gen Z viewership in the US.
- 37% of TikTok users earn $100k+
Nearly half of US TikTok users earn $100,000 or more. This might be due to a general economic imbalance in the US. This figure has risen in the last year, indicating that TikTokers are becoming older.
Only 9.6% of users have a family income under $25,000.
- 61% of TikTok users are women
TikTok is a boon for female-targeted brands. The platform’s user base is predominantly female, with 61% of US users being female.
No reason to avoid TikTok if your target demographic is predominantly male. Because the percentage is close to half of the entire user population, advertisers may still reach a wide range of demographics. Use TikTok Analytics to see who’s engaging with your content.
- 53% of TikTok creators are 18-24.
While many TikTok consumers are teenagers, the bulk of artists are young adults aged 18-24. Most TikTok influencers are likely in this age range.
TikTok Usage Data
In this part, we’ll look at TikTok usage statistics. Discovering your audience’s TikTok usage habits might help your company generate personalised content. - Each month, TikTok members view roughly 24 hours of material.
According to a recent research, US and UK consumers view TikTok content for about 24 hours every month. This is more than the average monthly time spent on YouTube, which is 22 hours 40 minutes.
In a minute, that’s a lot of stuff absorbed. This implies your brand might appear in consumers’ newsfeed as they scroll.
- Kids watch TikTok videos for 75 minutes everyday.
Kids aged 4 to 15 spend an average of 75 minutes a day viewing TikTok videos in 2020. In the US, it’s 87 minutes. This implies you can simply share material with Gen Z viewers. Just make sure it’s kid-friendly stuff. - 90% of TikTok users utilise it daily.
Nine out of ten TikTok users log in many times every day, proving the app’s strong engagement. TikTok has an engaged and active user base, which is vital for marketing on a platform. - 83% of TikTok users have submitted a video.
Unlike other social networks, TikTok’s creative community is inclusive. According to research, 83 percent of TikTok users have uploaded video material at some time. This suggests that most people like both creating and consuming content. - 30% of Gen Z use TikTok for product research
While Millennials and older audiences favour YouTube, Instagram, and Facebook for product research, 30% of Gen Z choose TikTok.
In order to create trust and enhance brand exposure, marketers targeting younger consumers should actively engage in social listening on the platform.
- 1 in 4 popular TikTok videos is 21-34 seconds long.
Shorter films perform better on TikTok, therefore 1 in 4 of the most popular videos are between 21 and 34 seconds long. The average increase in impressions for these videos is 1.6%. - Finding amusing or interesting videos is a primary reason for using TikTok, with 60% of users going to the app specifically for that purpose. Brands must produce and publish interesting content that appeals to TikTokers while maintaining their brand voice.
- TikTok consumers try new things after seeing them on the platform.
Trending TikTok content might motivate individuals to act. According to a TikTok-commissioned survey, 43% of users go someplace or try something new after seeing it on the app. Brands may use TikTok to create viral content like challenges that drive customers to do distinctive activities.
TikTok Advertising & Marketing Stats
Fast becoming a major marketing platform for businesses across sectors, This section will look at statistics linked to utilising TikTok for business, branding, marketing, and advertising. - TikTokers remember a brand more if they use a song they enjoy.
Music has a major influence on our lives, and marketers are using TikTok’s sounds to engage and connect with their customers.
This leads in greater brand retention, attention, and relationships. Users remember brands more when they see videos including songs they enjoy.
- TikTok users feel more connected to brands.
Music isn’t the only way to connect with your audience. Being yourself can get you in their good books. According to research, companies that produce unedited, human material feel closer to users and creators.
Also, 46% of users feel more engaged to firms that provide value on the site, such as teaching new skills or sharing personal information. #inflation was one of the fastest-growing hashtags in TikTok’s “What’s next” report in 2021. People came to the platform to learn about what causes inflation and how it affects them.
17.49% of users claimed TikTok helped them buy
While most users of TikTok are looking for fun, companies should not ignore the platform. After viewing a product featured on TikTok, over half of users stated the platform helped them select what to buy. Choosing the correct influencers might help you sell your brand while keeping the material engaging or hilarious.
Most TikTok videos with the greatest CTR get their point over quickly.
Your TikTok advertising and videos must be seen within the first few seconds. According to research, more than half of the most popular TikTok videos promote their main message or offering within the first three seconds.
So keep your TikTok advertising and videos short and nice. But give value and weave it all into a story that connects with your audience.
Vertical TikToks have a 25% greater 6-second viewing rate
Take use of TikTok’s full-screen experience to improve user experience and ad campaign performance.
Ads filmed in 9:16 that occupy 100% screen space earn 6 seconds more views than ads shot in other aspect ratios.
- 72% of TikTok users find the platform’s commercials inspirational
TikTok’s commercials are more motivating than any other social site, according to research. In other words, advertisers are deliberately targeting users with adverts. See how businesses utilise product links and collection advertising to announce new products below.
TikTok consumers are open to fresh content from companies and creators. When browsing through their feed, people are said to be in an exploring mood.
- Working with TikTok artists can boost recall by 27%
TikTok influencer marketing works. Ad recall for TikTok-specific branded content may rise by up to 27% when working with producers on the platform.
As part of their influencer marketing strategies, firms should evaluate the ad development process as a whole.
Use branded hashtag challenges to promote TikTok marketing campaigns.
People use hashtags to locate relevant information, and marketers may utilise this to enhance visibility. Branded Hashtag Challenges (HTC) on TikTok have been shown to improve ad campaign outcomes. Branded HTCs produce 4x the ad recall and 4.5x the brand awareness of normal mobile advertisements. Brands may fund hashtag challenges to increase participation, visibility, and ROI.
TikTok Influencer Info
Instagram has long dominated influencer marketing, but TikTok is gradually challenging the Meta-owned platform. Let’s take a look at TikTok influencers’ ability to expand your brand’s reach.
A 136 million-follower top TikTok user
Charli D’Amelio has 136 million followers on TikTok. Khabane Lame has 131.9 million TikTok followers.
Dancing videos and viral trends are Charli D’Amelio’s specialty, and she often collaborates with large businesses for influencer marketing. If you want to use influencer marketing to attract millennials, TikTok influencers may be ideal.
- TikTok engagement rates for US influencers
TikTok is one of the finest locations to build an engaged brand community. TikTok has a micro-influencer engagement rate of approximately 18%, compared to 3.86% on Instagram and 1.63 percent on YouTube.
This makes TikTok ideal for micro-influencer marketing. Similarly, larger influencers had the highest interaction rate on TikTok.
• In 2021, the most prominent TikTok influencer made $17 million
TikTok’s best paid stars make more than many S&P 500 CEOs. Charli D’Amelio, the top TikTok user, and her sister each made $17.5 million in 2021. Addison Rae, a prominent influencer, earned $8.5 million last year, more than Costco’s CEO.
Marketers utilise TikTok for influencer marketing (26.45%).
While corporations and marketers still choose Instagram for influencer marketing, TikTok is quickly catching up. By engaging with like-minded influencers, TikTok plainly enables companies engage with their audience through individuals they trust.
For marketers seeking influencer marketing potential, TikTok’s creator-first strategy and exploration-focused user base appeals.
28,4 million views on 2021’s most loved TikTok video
Trending on TikTok is difficult, yet successful videos are typically simple (yet wildly entertaining.) It is the most liked video of 2021. Nick Luciano’s 12-second video of him lip syncing to a song has 4JUdGzvrMFDWrUUwY3toJATSeNwjn54LkCnKBPRzDuhzi5vSepHfUckJNxRL2gjkNrSqtCoRUrEDAgRwsQvVCjZbRyFTLRNyDmT1a1boZVviews as of this writing.
TikTok Income & Growth Stats
In this part, you’ll learn about TikTok’s income and growth, and what it means for your business.
- TikTok was the most downloaded app in 2021.
TikTok’s popularity will grow. It has over 700 million downloads in 2021, surpassing both Facebook and Instagram. While the video-sharing app was outlawed in India, it managed to hold the top rank until 2020.
The app was downloaded over 170 million times in Q4 2021, with close to 20 million from the US. Overall, TikTok continues to be popular globally, not only in the US.
- In 2021, TikTok users spent $2.3 billion.
Consumers spent $2.3 billion on TikTok last year, including on Douyin, the Chinese version of the app.
ByteDance, the app’s main firm, made $58 billion in 2021. The platform’s expansion is predicted to continue in 2022. Paid advertising on TikTok is anticipated to grow as an income stream for the firm.
The app is accessible in 150+ countries.
The video-sharing network is available in over 150 countries and 75 languages, allowing businesses to reach users globally. International companies should take use of this platform’s reach.
Create a TikTok marketing plan.
Ready to develop a TikTok plan for your brand? Remember these TikTok stats when you create your content so you know who to target and how to reach them. Take a look at these social media marketing video essentials.