Pakistan Super League (PSL) extended its title sponsorship with a private bank for three more years.
Habib Bank Limited, who initially sponsored PSL for first three seasons, extended their sponsorship for three more years. Seeing the success story of PSL, HBL agreed to continue their sponsorship from 2019-2021, so the league will now remain HBL PSL till 2021. Also there will be a number of new and exciting promotions and activations throughout the tournament.
The renewal of title sponsorship has given PCB an increase in incentive too which is said to be three times more than the previous one. Initially PCB asked for US$ 15 million but the bank asked to pay as 105 PKR per USD which PCB agreed. It means that PSL will earn US$14.30 million in three year contract. PSL is expected to earn more USD through broadcasting rights.
Note that PSL will start from 14th February 2019 in Dubai.