Trends on TikTok move quickly. It’s difficult to keep up with all of the viral dances, memes, recipes, hacks, and other trends that are making the rounds. “What sort of content should we develop on TikTok?” is still a common concern among marketers.
The cultural impact of TikTok has been well documented. TikTok just overtook Google as the most visited website on the internet, with over 1 billion active monthly users. There is a lot that TikTok can accomplish for your company, but how you utilise it depends on what you’re trying to achieve and how your audience responds.
In order to begin the process of developing your content strategy, you must first discover the most popular topics.
You may expect to see the following six TikTok-related phenomena emerge over the course of the year: (and beyond). You may employ these themes in your TikTok strategy, from instructional material to subcultural content to the creative economy and authentic vulnerability. With the appropriate videos, your company can carve out a certain niche and establish a loyal following.
The six most popular TikTok trends for 2022.
There are three sorts of business videos that Vidyard says are most popular: product demos, how- to’s, and explainers. The hashtag #LearnOnTikTok has had more than 253 billion views (and growing) on TikToks. If the number of views is any indication, educational films are a good fit for YouTube. Moreover, this shows that viewers are eager to learn new topics.
Because you only have ten seconds to make an impression on TikTok, content creators rely on short, snappy cuts, crisp images, catchy music, and descriptive subtitles to help their videos stand out.
Revolution Beauty’s makeup tutorials and beauty hacks educate its followers how to achieve stunning looks that are inspired by the most popular beauty stars. The films on their website are both educative and amusing.
2.[insert a subculture here]. Tok
There is something for everyone in the TikTok community. That’s why individuals throughout the world are banding together and forming their own subcultures based on their shared interests. Subcultures have existed long before the advent of the internet, but TikTok has opened them up to a wider audience. The #WitchTok, the #CleanTok or the #MoneyTok hashtags allow you to interact with others who share your interests. Videos that come from subcultures are not only amusing but necessary for self-expression as well.
Content that is both trustworthy and true to your company can help you connect with a subculture group. Immerse yourself in the subculture and remain up to speed with the latest music, jokes, edits, and memes from the subculture. ‘
As an example, consider Le Creuset, a renowned French cookware brand of high quality. #CleanTok’s calming kitchen cleanups are embraced by the brand. While doing their jobs, they post films showcasing the excellent quality and visual appeal of their items.
It is up to the creators to drive.
Trend-setting The emergence of the “creative economy” is being fueled by TikTok artists. TikTok is a culture incubator for both creators and influencers. Popular TikTokers can reach and engage millions of people on the app in only a few minutes thanks to the app In addition, they accomplish all of this without the use of a large studio or elaborately produced material. Rather than flawless material, customers want the authenticity and realism of authentic and realistic content. Anyone may become a creator on TikTok.
It is the creators themselves who play a crucial role in introducing consumers to various brands and goods. The popularity of entertaining films that feature actual customer reviews of products is on the rise. Hashtags like #TikTokMadeMeBuy have convinced me to buy things I otherwise wouldn’t have. This resulted in a number of goods selling out completely in 2021. It is because of this confidence that customers utilise TikTok creators’ product reviews that they are able to do so.
Underwear, garment, and swimwear brand MeUndies delivers snug and comfy items for both men and women. TikTok hauls are common in which the lingerie is reviewed and tried on by the TikTok community. When it comes to their TikTok profile, MeUndies makes use of user-generated material to highlight their undie-obsessed audience.
Utilize TikTok’s community of creators to help shape your company’s image. Remember that consumers are more likely to trust you, the artists you work with, and your goods if they see you as a person rather than a corporation.
a look at what goes on behind the scenes
It’s the journey, not the goal, that’s important with TikTok content. TikTok fans want to watch the complete process that goes into creating a video. Some of the most popular behind-the-scenes videos are “A day in my life,” “What I eat in a day,” and “Get ready with me.” These kinds of videos are lighthearted, welcoming, and inspiring. However, they must also be relatable.
What can you do to capitalise on this trend? Ask a member of your staff to take control of your TikTok account so you may post a behind-the-scenes video of your own. For example, films of the individuals behind your business, such as your social media manager or university ambassador might help to humanise your company. You may also cooperate with other producers or members of the community who use your products and include their films on your social media accounts.
To build a TikTok-friendly behind-the-scenes film, speed up parts of your footage. An further way to bind your video segments together is through narration, subtitles, and music.
TikTok takeovers by students from the University of Melbourne are used to encourage new students to sign up. Future college students can have a better understanding of campus life by watching these films. This kind of behind-the-scenes tour is a terrific method to highlight your physical locations, your staff, and any activities you’re involved in.
Vulnerability is fifth.
#vulnerable has been seen more than 179 million times on TikTok. Authenticity is highly sought for by fans, who expect creators to show all aspects of their lives, from the highs to the lows. Body acceptance, work-life balance, mental wellness, and new interests are all popular on the site. The greatest method for companies to engage with their audience is to provide authentic and relatable content.
UNICEF is a United Nations organisation that provides humanitarian and development help to children across the world.. Sharing videos of their young fans is a big part of UNICEF’s TikTok page. Climate change, the COVID-19 epidemic, and mental health activism are just a few of the topics on which they touch. UNICEF’s basic beliefs and mission are reflected in the videos.
Remember to be loyal to your company and ideals when introducing vulnerability into your TikTok videos. In today’s digital world, social media users are more knowledgeable than ever. Inauthenticity reflects poorly on your brand since people can see when something isn’t genuine. Check to see whether the videos you make are going to connect with your viewers on an emotional level.
Aspect ratio: 16:9
Split screen reply videos are an easy way to answer directly to the TikTok community. When you use TikTok material in a new way, you may join in the dialogue.
A split-screen video may be created by finding a video, clicking the share symbol in your lower right corner, and selecting duet.
People who desire to practise mindfulness can use Headspace as a guide. They employ the split-screen technique to inject humour into their discussion of typical meditation myths.
Find a video or trend that fits into your entire social strategy when you construct your own split screen reply. To begin, pay attention to what others in your neighbourhood have to say. Keep up with current trends and stay on top of new ones by doing this.
With Sprout Social’s Listening service, businesses can listen in on important discussions and never miss a chance to learn, develop, and join in the conversation with their target audience.
TikTok trends should be included in to your social media posting schedule
The pace of a trend cycle is lightning-fast. If you don’t want to be bored, you can always find something to watch on TikTok. People are always inventing new applications for the creation tools, resulting in a never-ending stream of new fashions.
Keeping an eye on the newest trends and determining if they’re good for your company requires constant interaction with your target audience.
Do you need help coming up with new TikTok and other social media channel content ideas? We’ve put up a content inspiration worksheet to help you get your creative juices flowing, update your social media strategy, and develop material that will keep your audience interested.