What you need to know about Instagram in 2022 based on current trends

What you need to know about Instagram in 2022 based on current trends

It’s always a good idea to see how Instagram’s data have changed when starting a new year for marketing.

Many new and improved features were added to Instagram in 2021. You may need to rethink your Instagram marketing approach in light of new features.

We’ve classified the Instagram metrics to make it simpler for you to find what you’re looking for.

A breakdown of Instagram’s user and usage data

Insta’s popularity isn’t going anywhere anytime in the near future. These IG user statistics will serve to reaffirm your company’s choice to utilise the platform for advertising purposes.

More than 2 billion people use Instagram on a monthly basis.

At one billion active monthly users in June of this year, Meta discontinued reporting on Instagram’s use. There were more than two billion monthly active users in late 2021, according to CNBC.

In the fourth quarter of 2021, Instagram was the most popular app on the market.

In the fourth quarter of 2021, Instagram overtook TikTok to become the most popular app in the world. Since 2014, Facebook has enjoyed its greatest quarter.

In the age bracket of 18 to 24, 17.9% of all Instagram users are guys.

More than half of all Instagram users are under the age of 34, according to data compiled by Instagram. 62.2% of all users are between the ages of 18 and 34, making up the biggest demographic.

Instagram is the third most popular social media platform for teenagers in the United States, after Snapchat and TikTok. It may not be the most popular app among teenagers, but it still has a sizable following.

User salaries, according to the Pew Research Center, are fairly evenly dispersed. Instagram is utilised by 47 percent of US individuals who earn more than $75,000 each year. This is an important figure for businesses looking to use Instagram’s advertising and shopping functions.

60% of Instagram users access the service on a daily basis.

Another interesting finding from the study is the frequency with which users log onto Instagram.

In the United States, about 60% of all adult IG users check their accounts at least once daily, and 38% check their accounts many times during the day. Brands benefit much from having customers that are so engaged. To keep up with your followers, offer interesting content.

The most important takeaways

In order to take advantage of Instagram’s growing popularity, make sure your content is mobile-friendly.

Over half of the network’s users check in at least three times every day.

Despite the fact that it isn’t the most popular app among American adolescents, Generation Z and millennials make up the majority of users.

Statistics on Instagram content

It’s important to determine which content kinds are most popular with your audience when you have a large variety to pick from.

An average post has a 0.98 percent rate of interaction.

Have you seen a decrease in the amount of engagement on your recent posts? If you’re experiencing these symptoms, you’re not hallucinating.

As of 2021, RivalIQ’s benchmark analysis found that social media engagement rates on Instagram have declined by 25%. As of this writing, the median rate for all industries is now 0.98 percent. The engagement rate per post for influencers, on the other hand, is 1.42 percent. This is a far higher conversion rate than on Facebook (0.19 percent) or Twitter (0.3 percent) (0.04 percent ).

In terms of impressions per engagement, carousel posts are the most popular.

Carousel, video, and picture feed post kinds are all accessible to you. When using all three as a strategy, how do you decide which one to prioritise?

To begin, we’ll look at the average rate of interaction for each impression served. Regardless of the size of your account, SocialInsider found that the carousel kind was the most popular option. If you have a lesser account, you’ll see this. Under 5000 followers have the best interaction rates per impressions on social media (8.01 percent for carousel posts).

What about the stories, though? Posting five tales a day is a good goal for you. You’ll have a retention rate of over 70% if you do this. As a result, we can now determine what kind of Story post you should write.

91% of Instagram’s active users consume video content on a weekly basis.

Images and videos may both be shared in Stories. When it comes to story reach, picture material is superior than video content for accounts with fewer than 100k followers. According to this survey, businesses should pay greater attention to their story content’s visuals.

Though they’re nothing more than story statistics. Since 91% of IG’s weekly active users watch videos, a video marketing plan is a must-have for your business.

More than half of marketers (54 percent) identified video to be the most effective kind of content for reaching their social media goals, according to Sprout’s Social Index, Edition XVII: Accelerate. Video marketers expect to use Instagram video into their marketing strategy by 2022, a 10 percent increase from the previous year, according to another survey. You don’t want your brand to be the one that gets left in the dust.

Instagram posts perform best on Tuesdays.

As Sprout’s study has shown us, the optimum times to post on Instagram are Tuesdays between 11am-2pm as well as Monday through Friday between 11am-1pm. A Sunday post is the absolute worst.

The most important takeaways

For the time being, people are still using Instagram Stories. Make sure you’re up to speed on industry standards.

Instagram’s organic engagement has dropped dramatically over the last several months. Schedule your material if you haven’t already done so to get the most out of your audience’s attention.

A video can be shared in a variety of ways on the network. You need a video marketing approach because new features are being launched all the time.

Statistics on Instagram advertising

Does your company have an Instagram advertising budget that needs to be increased? Here’s some evidence to back up your claims.

More than half of Instagram users who see a link in Stories click on it.

It’s difficult to decide where to position your Instagram adverts. There is no better time than now if your objective is to get people to take action on your website. 

When it comes to purchasing a product or service after viewing it in Instagram Stories, “50% of Instagrammers have visited a website to buy it” A product tag in the post will aid customers in finding your website.

The use of product tags raises the number of people who go to a product’s page.

During the past several years, Instagram has focused on improving the buying experience for its users. Increased product page traffic and purchases may be achieved by adding a product tag to at least five posts each month.

According to the same research, simply mentioning the product in the feed caption increases the number of people who see the Product Detail Page by three times.

CPC on IG is on average $1.23.

In the United States, the average Instagram CPC is $1.23. Costs are dependent on the campaign’s goals and the time of year. CPCs for video views and catalogue sales were $4.33 and $0.383 in February 2022, respectively.

The goals of your marketing campaigns are important to keep in mind when developing them. If the CPC is too high for your budget, you may want to arrange the ad for a different month.

Instagram is expected to be used by 93% of marketers for influencer marketing.

Still, the influencer marketing sector is on the up and up. According to a recent poll, 93% of marketers and agencies intend to utilise Instagram in some capacity. According to this breakdown, 83% of respondents called Instagram Stories and 36% named Instagram Reels.

You gain as well as the other party when you work with the correct creator. Users find this natural match to be 25% more relevant. The Branded Content tag on Instagram makes it simple to show off a collaboration. Branded Content Ads, on the other hand, are 90 percent more successful when used in conjunction with a brand ad.

The most important takeaways

Whenever and whenever possible, tag your merchandise.

Branded Content Advertisements may be used in conjunction with your standard brand ads.

Advertising on Instagram is a fantastic approach to combat the decline in engagement rates on Instagram.

Analytics for brands on Instagram

Benchmark your brand’s performance with Sprout’s social analytics reports and the use statistics below.

A brand is followed by 90% of Instagram users.

Instagram claims that 90% of users follow a business on the platform. With over 200 million business accounts, you’ll have to come up with new ideas for your content if you want to stand out.

70 percent of consumers use Instagram to plan their next buy, according to Statista.

70 percent of Instagram users utilise the network to research their next purchase. Ads on Instagram are a terrific way to increase business recognition.

The majority of brand postings (75%) are made up of one picture.

An estimated 75% of a brand’s postings are images with just one caption, according to the Sprout Social Content Benchmark Report for 2017. 54% of marketers claimed video was the most helpful, while 53% said photos were the most helpful. A lack of consistency in content kinds indicates that marketers have opportunity for improvement.

The most important takeaways

Create a content marketing strategy that is aligned with your business objectives.”

Use Instagram’s shoppable content features to your advantage.

Use Instagram to spread the word about your company’s products and services.

What is the most significant IG stat to you, and why?

The sheer volume of data is exhausting. Were there any that caught your eye?

Use and growth of Instagram aren’t going anywhere. To remain relevant, brands must be abreast of the most recent statistics and trends. Optimize your Instagram marketing approach with the help of these numbers.


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